Why Listen to Us About Growing Your Private Practice?

There are few people today who can grow your private practice like we will

Being both industry experts as well patients ourselves, we understand everything from growing your top and bottom line, to improving operational efficiencies for growth, all the way down to the patient journey to grow your patient base.

Some of our recent accomplishments include:

  • Made Over $107m For Client Brands, On Top Of Existing Revenue
  • #1 & #2 Product Launches In Fortune 1000 Company History
  • Developed Business Strategy To Scale Practice From 1 To 3 Clinic Locations
  • Improved Clinic Operational Efficiency, Transferring Key Responsibilities From Owners To Managers
  • Surveyed Over 6,000 Patients

Our Principles

In business. in life.

Our Story

Since Esme broke both her legs playing soccer in 2015, we’ve been on a mission to help as many people as possible get the quality of care they need and deserve. We do this by bringing a lifetime of entrepreneurial experience and over 10,000 hours of corporate-level strategy to clinic owners.

We share the common goal of helping as many patients as possible. When you invest in your patients, they win. When we invest in our health, our bodies win. And when you invest in your business, your business wins.

The Team

Esme Guevara was born in Ecuador, and has lived in 7 different countries, on 3 continents. After finishing her political science degree at McGill, she moved to Toronto 9 years ago, and worked as a Marketing Director for major national brands. Some of her brands include Fisherman’s Friend, Maple Lodge Farms, Terra Chips, and Yves Veggie Cuisine.

She provided consistent double-digit growth to her brands, making companies she’s worked for approximately $107M, on top of existing revenue. She has over 20,000 hours of experience creating strategies for multiple brands and businesses in different industries.

A lover of sports, being active and competitive, she developed a love of fútbol and delved into the strategy behind the sport. One fateful night, she broke her ankle and her world stopped.

She knew that to leave a legacy, she had to work with people like herself – driven, committed, and willing to put in the necessary work to live the dream; helping them see the value of strategic thinking both in their personal and professional lives to achieve freedom and growth.

9 pins and a plate later, she was filled with doubts as to how she would recover. With time to reflect, she began to question her path in life.

She realized that there had to be a better way to leave a legacy, and like recovery, anything worth having in life doesn’t come without discipline and some pain.

Like the revered business philosopher Jim Rohn said, “We all must suffer one of two pains; the pain of discipline or the pain of regret.”

Finally, in August of 2017, she quit her job as a Marketing Director and decided to pursue consulting. “The most freeing moment of my life was the last walk home; it felt like I had been training for a job my whole life that I didn’t know I was training for.”

Jeremy Strapko is an entrepreneur and philosopher. He has always had a passion for innovation – doing things smarter, better, and faster than the status quo. While completing his honours degree from University of Toronto Trinity College, he could not allow himself to wait until graduation to start his own businesses. He began with a media distribution company, and oversaw distribution of 3 Hollywood films, starring talent such as Halle Berry that did over $1.5M in sales. 

While studying philosophy, business, and linguistics, he worked in the UofT incubation lab DCSIL as a founder of a social media app. He learned the ins and outs of various industries through mentorships with executives from billion-dollar companies such as PwC, Lead Eastern, and Cantor Fitzgerald, as well as VCs and angel investors.

In 2007 Jeremy suffered a clavicle fracture and dislocated shoulder that ended his AAA hockey career. Looking back, Jeremy realized that his career could have continued had he been educated on sports physio. A decade later in 2017, he began working with Esme to help Sports Physios Raj and Matt of Foundation Physiotherapy to further our mission of helping as many people as possible get the quality of care that they need and deserve.

Jeremy speaks English, French, Spanish, and Macedonian. He has an appetite to learn about different cultures, almost as big as his appetite to learn about different businesses and from thought-leaders.​

Wal-Mart founder Sam Walton, after he was already a billionaire, was arrested in Brazil. He was caught crawling around store floors, measuring the space between the aisles. Sam’s humility always allowed him to see if someone else knew something that he didn’t know. 

Jeremy commits to reading 1-3 books per week, consults a variety of mentors, takes cutting-edge courses, and attends conferences and seminars as a commitment to lifelong learning.

Esme Guevara was born in Ecuador, and has lived in 7 different countries, on 3 continents. After finishing her political science degree at McGill, she moved to Toronto 9 years ago, and worked as a Marketing Director for major national brands. Some of her brands include Fisherman’s Friend, Maple Lodge Farms, Terra Chips, and Yves Veggie Cuisine.

She provided consistent double-digit growth to her brands, making companies she’s worked for approximately $107M, on top of existing revenue. She has over 20,000 hours of experience creating strategies for multiple brands and businesses in different industries.

A lover of sports, being active and competitive, she developed a love of fútbol and delved into the strategy behind the sport. One fateful night, she broke her ankle and her world stopped.

She knew that to leave a legacy, she had to work with people like herself – driven, committed, and willing to put in the necessary work to live the dream; helping them see the value of strategic thinking both in their personal and professional lives to achieve freedom and growth.

9 pins and a plate later, she was filled with doubts as to how she would recover. With time to reflect, she began to question her path in life.

She realized that there had to be a better way to leave a legacy, and like recovery, anything worth having in life doesn’t come without discipline and some pain.

Like the revered business philosopher Jim Rohn said, “We all must suffer one of two pains; the pain of discipline or the pain of regret.”

Finally, in August of 2017, she quit her job as a Marketing Director and decided to pursue consulting. “The most freeing moment of my life was the last walk home; it felt like I had been training for a job my whole life that I didn’t know I was training for.”

Jeremy Strapko is an entrepreneur and philosopher. He has always had a passion for innovation – doing things smarter, better, and faster than the status quo. While completing his honours degree from University of Toronto Trinity College, he could not allow himself to wait until graduation to start his own businesses. He began with a media distribution company, and oversaw distribution of 3 Hollywood films, starring talent such as Halle Berry that did over $1.5M in sales. 

While studying philosophy, business, and linguistics, he worked in the UofT incubation lab DCSIL as a founder of a social media app. He learned the ins and outs of various industries through mentorships with executives from billion-dollar companies such as PwC, Lead Eastern, and Cantor Fitzgerald, as well as VCs and angel investors.

In 2007 Jeremy suffered a clavicle fracture and dislocated shoulder that ended his AAA hockey career. Looking back, Jeremy realized that his career could have continued had he been educated on sports physio. A decade later in 2017, he began working with Esme to help Sports Physios Raj and Matt of Foundation Physiotherapy to further our mission of helping as many people as possible get the quality of care that they need and deserve.

Jeremy speaks English, French, Spanish, and Macedonian. He has an appetite to learn about different cultures, almost as big as his appetite to learn about different businesses and from thought-leaders.​

Wal-Mart founder Sam Walton, after he was already a billionaire, was arrested in Brazil. He was caught crawling around store floors, measuring the space between the aisles. Sam’s humility always allowed him to see if someone else knew something that he didn’t know. 

Jeremy commits to reading 1-3 books per week, consults a variety of mentors, takes cutting-edge courses, and attends conferences and seminars as a commitment to lifelong learning.

Check Out Esme's Broken Ankles Blog