Esme Guevara was born in Ecuador, and has lived in 7 different countries, on 3 continents. After finishing her political science degree at McGill, she moved to Toronto 9 years ago, and worked as a Marketing Director for major national brands. Some of her brands include Fisherman’s Friend, Maple Lodge Farms, Terra Chips, and Yves Veggie Cuisine.
She provided consistent double-digit growth to her brands, making companies she’s worked for approximately $107M, on top of existing revenue. She has over 20,000 hours of experience creating strategies for multiple brands and businesses in different industries.
A lover of sports, being active and competitive, she developed a love of fútbol and delved into the strategy behind the sport. One fateful night, she broke her ankle and her world stopped.
She knew that to leave a legacy, she had to work with people like herself – driven, committed, and willing to put in the necessary work to live the dream; helping them see the value of strategic thinking both in their personal and professional lives to achieve freedom and growth.